In the context of the 2014 International Year of Family Farming (IYFF), AMARC has joined forces with the FAO to launch an awareness campaign targeted at farmers’ organizations and the rural population. The main objective is to use community radio as a platform to share information with the farming community and involve them further in the discussion regarding the key role family farming plays in economic and social development. The campaign started on January 27 and is set to continue throughout 2014. It consists of a series of radio programmes produced in connection with consultations, policy dialogues and events organized by FAO and AMARC in different regions. This information campaign is part of the initiative "Communication and community media in family farming and food security", which aims, among other things, to facilitate dialogue between stakeholders and to promote communication for development guaranteeing the communication rights of the rural population.
The campaign’s main messages include:
1. The IYFF and the contribution of family farming to the eradication of hunger.
2. The role of communication and community media in family farming and as drivers for social change in rural areas.
3. Results of family farming Regional Dialogues highlighting the importance of partnerships to end hunger.